The Psychology of Branding: How Emotions and Identity Influence What We Buy
![a shopper holding a glowing product, surrounded by logos of iconic brands like Apple and Nike. The background shows emotional icons (heart, brain, identity mask) symbolizing emotional and identity-driven branding.]()
Why do people willingly pay $100 for a product that costs only $10 to make?…
KareenaMay 9, 2025
