Business Psychology Archives - Steva

a shopper holding a glowing product, surrounded by logos of iconic brands like Apple and Nike. The background shows emotional icons (heart, brain, identity mask) symbolizing emotional and identity-driven branding.

Business Psychology

The Psychology of Branding: How Emotions and Identity Influence What We Buy

Why do people willingly pay $100 for a product that costs only $10 to make?…

AbhinavMay 9, 2025

Illustration of a brain merging with gears and lightbulbs, symbolizing the transformation into an entrepreneurial mindset

Business Psychology

Why Your Brain Needs an ‘Entrepreneurial Upgrade’ (with Stats to Prove It!)

According to the Global Entrepreneurship Monitor, around 100 million businesses are launched every year. That’s…

AbhinavApril 10, 2025

Abstract image of price tags with fluctuating numbers, symbolizing dynamic pricing and psychological pricing strategies.

Business Psychology

Psychology of Pricing Strategy: How to Make Customers Pay More (And Love It!)

Did You Know a 1% Price Boost Can Increase Profits by 11%? Let’s cut to…

AbhinavApril 5, 2025

Business Psychology

Emotional Marketing Strategies: 80% of Buyers Choose Brands They Feel Connected To

In a world bombarded with over 10,000 ads per day, standing out is no easy…

AbhinavMarch 30, 2025

Frustrated marketer overwhelmed by digital ads and social media tasks

Business Psychology

Pain Point Marketing: 68% Buy When Needs Are Met | Boost Sales Fast

Marketing can feel like shouting into a void. You push ads, write emails, and still...…

AbhinavMarch 27, 2025

Business Psychology

Workplace Storytelling Techniques: The Secret Weapon You’re Not Using Yet

You know that feeling when someone shares a work story that just clicks? Like, you’re…

AbhinavMarch 16, 2025

Psycholog

Business Psychology Psychology

Psychological Hacks That Feel Illegal to Know (But Actually Work)

Alright, I’m about to share some psychological hacks so powerful, they almost feel illegal. Ever…

AbhinavMarch 5, 2025